Lead Generation Forms & Blog Content for
Dream Home Construction Loan

Home construction financing company Dream Home Construction Loan needed better performing copy for their lead-gen forms. What they had previously was bland and impersonal and they were looking for a more upbeat and friendly tone that would encourage trust with their potential leads. Additionally, they asked that we create some SEO blog posts to help funnel the segment of their audience that is actively searching for a service like their’s on search engines.

The solution was a more conversational tone with a bit more vibrance to give a sense of optimism and anticipation to the home financing process for the lead-gen forms. For the blogs, I conducted relevant long-tail keyword research to inform the content of the blogs I created.