Born in 2021, Huper is a brand built on the idea that basketball culture can tell stories beyond the court.

In just over three years, we’ve surpassed 10k followers on Instagram through both organic and paid marketing strategies, strong creative, and ongoing product and system improvements—staying true to the build-measure-learn approach.

From developing concepts and creating slogans to creatively directing photoshoots, shaping social media strategies, and email marketing, this two-man team has given me a unique insight into how every decision builds towards creating products that create cult-like followings and succeed in the market.

Website: Huperbrand.com

IG: @huperbrand