The Purpose
Huper exists to fill the void in the online retail market for a basketball-centered clothing brand. Going into its 3rd year, Huper proves to be a growing entity where fans and players of all levels can get a wearable piece of basketball subculture.
The Background
As the brand copywriter and co-creative director, I’ve been instrumental in establishing the brand identity, cultivating concepts, overseeing production, facilitating relationships with collaborative partners, as well as devising and implementing marketing campaigns.
