Strategy & Creative Direction for
MADE Hoops

MADE Hoops is an experience-driven brand at the heart of youth basketball culture.

Positioned as an early predictor of the next generation of stars, MADE forges deeper connections with its audience through high-energy events, engaging social content, and clothing concepts that are true to its audience.

After a string of successful collaborations with Huper, the MADE team invited us to take the lead on a few upcoming concepts. Now, over a year later, we’ve become a key player in developing apparel concepts and the accompanying social content for the brand year-round.