Social Media Strategy for Paravel

Paravel is a luxury travel essentials brand with a sustainability focus. After working with them for nearly a year, the holiday season presented a unique challenge: how to engage their audience while staying true to their eco-conscious identity during one of the most wasteful seasons of the year.

The solution was an advent calendar that kept the community engaged with exclusive rewards, all while staying true to the brand’s eco-friendly mission. This approach was part of a broader content strategy my team crafted to connect with Paravel’s 120k+ Instagram followers.