Website & Email Copy for Throne Kingdom

Brooklyn-based ornate furniture manufacturer Throne Kingdom was looking for better ways to reach their B2B audience and improve their email click-thru rates.

The solution involved revising the homepage copy to emphasize the benefits that their B2B audience would find useful and using language that resonates with their pain points. This same approach was used to improve the product and about pages.

One key feature I suggested adding was a “Care & Upkeep” page to help buyers feel confident about investing in high-end chairs. The client loved the idea and implemented it immediately.

In addition, email CTRs increased after we revamped the email structure to be more inviting and offered readers multiple purchasing options instead of simply scattering product photos throughout.