Building movements. Creating cult followings. This is the art of storytelling.
I’m Chris. A copywriter and brand strategist. Here’s a quick look at some of my work.
See my full copy portfolio here.
How I Got Here: From Ads to Brand Strategy
In 2013, I entered the world of advertising via post-production, collaborating on commercials for brands like Disney, Sprite, Coinbase, Microsoft and Planet Fitness. A decade of telling brand stories visually, frame by frame.
Editor reel here.
Around 2020, I wanted to take that same storytelling into strategy so I added copywriting to the toolbox. Since then, I’ve used words to sell high-ticket products from luxury luggage and $1,000 throne chairs, to cutting-edge wellness treatments, and even home loans for doctors.
Copy portfolio here.
In 2021, I launched Huper Brand, an apparel company at the intersection of streetwear and sports and two years later, Sixth-Man (a design and content studio). This has allowed me to partner with brands like MADE Hoops, collaborating with their founders and internal creative teams using design, messaging, and content to tell stories their audiences want to be part of.
- Chris